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Stoke Loud & Proud is run by Stoke fans for Stoke fans.

SL&P was established in September 2011. It began as a Facebook page and subsequently growing from strength to strength on all social media platforms- ultimately producing a monthly magazine for the local community.

SL&P aims to unite supporters of the club and the Stoke-on-Trent area through news and interaction.

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Based across 2 sites in Greater Manchester and Staffordshire. With over 15 years’ experience between the Directors, 10 years of those specialising in HGV and Commercial sectors in particular. New Era Insurance acts as an Appointed Representative of the Gauntlet Group.

Our mission is to provide a trusted, easy-to use and streamlined service which effectively delivers insurance products specifically tailored to our clients needs.


We are committed to helping our clients manage their insurance requirements via a ‘one-stop- shop’ professional solution service to enable them to focus on what really matters.


We like to think outside of the box and don’t like to say no to anyone. So if you are having trouble finding the right insurance, whether that is price or level of cover, then please don’t hesitate in contacting us now for a quotation.

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